Everything begins in Sicily. It remains a constant presence in the creative imagination of Dolce&Gabbana, shaped over time by the island’s light, culture, contrasts and extraordinary artisanal heritage.

For thousands of years, this land at the centre of the Mediterranean has been crossed, desired and conquered by different peoples and cultures. Each has left traces of its own identity, helping to create the rich mosaic of influences that defines Sicily today. Even now, the island continues to welcome new travellers to its ancient shores.

For Domenico Dolce and Stefano Gabbana, Sicily is far more than a destination or a passing fascination. It is a place of origin where everyone is welcome. For Spring/Summer 2027, that connection finds a new expression in Sicilian Holidays, a collection in which the island becomes both the point of departure and the creative horizon.

A journey through Sicily’s many identities

The collection unfolds through Sicily’s many faces, from vibrant cities to remote villages, from ancient Greek temples to the Baroque architecture of the Val di Noto, from the mosaics of Monreale to the amphitheatre of Taormina.

Between sea and stone, light and shadow, a distinctly Sicilian elegance emerges. It is poised between discipline and spontaneity, expressing the character of a place shaped by history, craftsmanship and enduring beauty.

Soft tailoring with an artisanal spirit

This vision takes shape through a fluid and lightweight wardrobe created to follow the body’s natural movement. Tailoring becomes softer and more deconstructed, while silhouettes open up into relaxed, airy proportions. Materials and craftsmanship reinforce an authentically artisanal sensibility throughout the collection.

The runway traces every nuance of Sicilian identity. It opens with the iconic Sicily black, a statement of identity, intensity and refined attention to detail, where tailoring takes centre stage.

From there, the collection accompanies the journey of a man discovering the island through a wardrobe that blends the spirit of holidays and leisure with colours, decorations and inspirations deeply rooted in the local landscape. The presentation concludes with luminous total white looks that feel light and effortless.

The colour palette recalls Sicily itself, moving through shades of sand and limestone, sea-inspired blues, turquoise, pistachio green and tones that evoke traditional Sicilian granita.

A wardrobe inspired by Mediterranean summers

Lightweight cottons, knitwear and woven suede bring texture and ease to the collection. Polo shirts, jackets and even classic shirts are reinterpreted through the language of knitwear, offering familiar pieces with a fresh perspective.

Silk swimwear, crochet craftsmanship, chevron-striped knits and tailored linen jackets draw inspiration from the travellers who discovered Sicily during the 1950s and the early 1960s. Postcard prints and lemon motifs enrich the collection with vivid memories and unmistakable references to the island.

Sicilian holidays as a summer wardrobe

Sicilian Holidays presents a summer wardrobe shaped by craftsmanship, lightness and the sensuality that belongs to the most authentic soul of Sicily. Through this collection, Dolce&Gabbana celebrates the island as both its enduring inspiration and the setting for a contemporary vision of menswear.

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The night belongs to those willing to surrender to fantasy. In the world of ELIE SAAB Haute Couture AW27, mysterious figures emerge from the shadows, their masked faces catching the glow of lamplight before slipping quietly back into darkness. Every glittering turn reveals another astonishing transformation, as reality loosens its grip and imagination takes centre stage.

This is a collection built around the allure of metamorphosis. Bold spirits and brilliant personalities gather beneath an enchanted sky, embracing their most theatrical dreams in a setting where nothing remains fixed for long. Every silhouette, every fabric, every detail carries the promise of becoming something unexpected.

The magic begins with couture that seems to defy its own materiality. A sheer sweep of opaline organza, scattered with pearls, evokes the drifting softness of a Magritte cloud, suspended between dream and sky. Elsewhere, a sensuous fishtail silhouette in vibrant magenta silk unfurls like a Dali rose, turning the body itself into a work of surrealist art. These are garments that move beyond decoration, inviting the imagination to see something entirely new with every glance.

Colour itself refuses to stand still. As each look catches the light, mercurial tones shift almost imperceptibly. Lilac melts into silver, while deep blue softens into blush, creating a wardrobe that appears to change with every movement. The effect is both elusive and captivating, lending the collection an air of constant transformation that echoes the dreamlike atmosphere surrounding it.

That sense of fluidity extends into the construction of the garments. Fabrics are draped, twisted and sculpted into organic forms, allowing couture to take on a life of its own. The collection’s muses become calla lilies, twilit skies and midnight swans, their silhouettes shaped by nature and imagination in equal measure. Each look suggests a different identity waiting just beneath the surface, ready to emerge as the evening unfolds.

Freed from the certainties of daylight, the collection celebrates hidden dimensions of personality. Within this enchanted setting, every guest is invited to embrace the many versions of themselves that exist beyond the ordinary. The silhouettes move effortlessly between softness and authority, offering a wardrobe that is as ethereal as it is commanding.

Flowing goddess gowns in delicate pastel shades embody the timeless elegance that has become synonymous with ELIE SAAB. Their graceful movement contrasts with the dramatic presence of wine-red velvet ballgowns and sculptural black winged columns, each expressing a fierce and unmistakable strength. Together, they create a dialogue between delicacy and power without ever sacrificing refinement.

Powerful femininity runs through every chapter of the collection. Embellished corsets define the body with confidence, while dramatic trains extend each silhouette into sweeping gestures of theatrical elegance. Alongside them, sharply tailored tuxedos designed for both women and men reinforce the collection’s liminal spirit, blurring familiar distinctions while embracing the freedom found between convention and fantasy.

Accessories become essential players in this extraordinary spectacle. Intricately sculpted headpieces rise like wearable sculptures, while otherworldly masks conceal and reveal in equal measure. Paired with complementary looks, they transform each wearer into a living work of art, completing the illusion that couture has stepped beyond the runway and into an enchanted masquerade.

As the evening reaches its most dazzling moment, the bride appears. Her entrance brings the dream to its luminous conclusion. A bodice shaped in a curve of molten iridescence catches every flicker of light, while shimmering skirts layered in champagne, crystal and pale gold seem almost weightless as they move. She radiates mystery as much as brilliance, embodying the collection’s fascination with beauty that cannot be fully explained.

ELIE SAAB Haute Couture AW27 unfolds like a sequence of breathtaking illusions, each look dissolving seamlessly into the next. Throughout the collection, enigmatic glamour reigns, and couture exists in the captivating space where reality and fantasy become impossible to separate. It is an invitation to enter a world where dreams remain untamed, transformation never ends, and elegance reveals its most mysterious form.

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Fashion has always been a powerful storyteller, but for Chanel’s Fall/Winter 2026 Haute Couture collection, the narrative takes centre stage. Under the creative direction of Matthieu Blazy, the House presents a collection that blurs the line between imagination and everyday life, inviting garments to speak with the same quiet magic as the stories that inspired them.

The starting point is both intimate and deeply personal. Blazy reflects on a small volume discovered in Gabrielle Chanel’s library, Les Fées, Contes des Contes, and imagines what might happen if the savoir-faire of the Haute Couture ateliers could create clothing that unfolds like the pages of a fairy tale. That idea becomes the heart of the collection, where each look carries its own story while remaining firmly connected to the lives of the women who wear it.

Throughout the collection, familiar fairy tales provide moments of inspiration. References to Jack and the Beanstalk and Goldilocks and the Three Bears appear not as literal costumes but as subtle details woven into exceptional craftsmanship. Fantasy and practicality exist side by side, allowing the dreamlike and the wearable to coexist with effortless ease.

At the core of every silhouette is the remarkable expertise of Chanel’s Haute Couture ateliers. The precision of the tailleur, the fluidity of the flou and the meticulous work of the galon atelier come together with the craftsmanship of the artisans at le19M, whose skills span fabric-making, embroidery, pleating, hat-making, goldsmithing and shoemaking. Traditional techniques and fresh perspectives meet naturally, creating garments that honour the House’s heritage while embracing new ways of thinking and making.

The opening look immediately introduces this dialogue between reality and fantasy. A Chanel suit crafted in guipure recalls the image of magical beans, while layers of delicate silk mousseline bring a sense of lightness and transparency. The model carries a copy of Les Fées, Contes des Contes, linking Gabrielle Chanel’s personal library directly to the collection’s creative world.

Storytelling continues through carefully imagined details. A vine appears to climb the heel of a shoe. A minaudière takes the form of a sleeping bear. Buttons seem to evolve from duckling to swan. Yet some of the most meaningful elements remain hidden from view. Painted silk linings become private pleasures, while the interior of a garment can feel almost like an intimate conversation between the piece and its wearer. Haute Couture reveals itself not only on the outside but also in the quiet relationship between the maker, the garment and the body.

The inside of each creation becomes a place where memories and everyday objects are gathered. Notes, charms and treasured keepsakes are tucked into pockets, stitched into linings or suspended from Chanel’s signature weighting chain. Inspired by the collecting instincts of the magpie, these personal objects gradually find their way into the visible design. Through embroidery, layering, appliqué and intricate weaving, ordinary items are elevated alongside precious materials, bringing the spirit of make-do-and-mend into the refined world of Haute Couture.

The setting reflects the same sense of enchanted storytelling. Within the Chanel salon, poisonous vines and toxic flowers create a dramatic landscape where different histories intertwine. Against this backdrop, the collection explores Gabrielle Chanel’s distinctive approach to construction. Precise tailoring and fluid dressmaking work together as garments are cut and opened to release movement, allowing the body to move freely. These are clothes designed to be lived in, not simply admired.

There is also room for deliberate imperfection. Rather than hiding irregularity, the collection welcomes it as part of its character, adding another layer to Chanel’s continuing Haute Couture story. The result is a collection where craftsmanship, imagination and everyday life exist in constant conversation.

As Matthieu Blazy suggests, Chanel Haute Couture is more than a fairy tale. It is ultimately created for women, their realities and the countless adventures that shape their everyday lives.

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Precision, focus and responsiveness define the Prada Men’s Spring/Summer 2027 collection by Miuccia Prada and Raf Simons. Built around the idea of choice and conscious decision-making, the collection directs its attention towards distillation rather than simplification, seeking what is essential, intentional and meaningful.

A new perspective on universal garments

Clothing, presented as a universal and enduring part of everyday life, is reconsidered through a different perspective. Rematerialisation and repetition have the power to radically reclassify familiar garment categories, changing the way they are perceived, reshaping their systems of value and, in turn, revealing their latent meanings.

The silhouette is precise and highly controlled, refined, linear and consistent throughout the collection.

Reconsidering the everyday wardrobe

Within this context, the specific language of garments such as jeans, denim jackets and T-shirts, defined by their pragmatic simplicity, is completely reassessed. Free from unnecessary details and exaggeration, the collection presents itself as a foundation for endless possibilities and reinterpretations.

Accessories are reduced to their essential form so they become part of a unified whole, integrating naturally into the overall structure. At the same time, archetypal models of clothing are reworked and reconsidered. Designed to endure over time, these garments resist simple classification according to either function or era.

Clarity through rejection

Rejection can be a deliberate act, an antidote to complexity and a means of definition, becoming a genuine exercise in clarity. Here, the idea of something new is understood as rupture, expressed through a recalibration of perception and an altered encounter with something already latent.

Focus, therefore, is not treated as simplification but as an intensification of attention, a deliberate act of concentration. In this collection, fashion emerges from precise instincts, authorship and conviction.

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For Dior Men Spring/Summer 2027, Jonathan Anderson presented his most complete expression of the world he has been building at the house: one where aristocratic refinement and the energy of youth culture meet somewhere between the end of a party and the start of a new day.

The collection unfolded as a study in contrasts. Decorative arts inspired by the eighteenth century and historical tailoring, both closely tied to Christian Dior’s own fascinations and the setting of the Musée Nissim de Camondo, collided with references to rave culture, late-night dressing and the spontaneous way young people mix formal and casual clothes.

Anderson’s imagined character felt like a collision between Eton tradition and after-hours excess. The result was a wardrobe for the “disheveled aristocrat”, a figure that has become central to his Dior narrative.

Tailoring that comes undone

The designer continued the idea introduced in his debut collection, though this season it appeared looser, easier and more wearable. Tailoring became softer and more relaxed through baggy “Bobby” suits inspired by a vintage Marc Bohan design, roomy double-breasted jackets, loose tuxedos and wider trousers.

Transparency also played a role. Silk chiffon pieces printed with pinstripes and houndstooth patterns brought an unexpected sense of lightness to traditional tailoring. Frock coats, dressing gowns and pajama suits merged with trenches and bombers, creating garments that sat between history and modern dressing.

There was a deliberate sense of imperfection throughout. Crooked bow ties, trailing dressing gowns, frayed hems, ripped edges and laddered knits gave the clothes the feeling of having lived through a long night. Yet the elegance of Dior remained intact.

The glamour of the morning after

The colour palette balanced classic neutrals with flashes of celebration. Navy, beige, black, chocolate brown and soft wool shades formed the foundation, while silver and gold sequins, metallic surfaces, stone-washed pinks and embroidered bright tones brought moments of glamour.

The collection also played with texture in a particularly rich way. Distressed denim appeared alongside lavish embroidery, while sheer printed chiffons met heavy knits and outerwear. Suede parkas and shearling-lined blazers suggested comfort and warmth, almost like wrapping oneself in a blanket after dawn.

Sequined polka dots, crinkled checks, fringed jackets, metallic fabrics and touches of shimmering python reinforced the collection’s dialogue between luxury and spontaneity.

Heritage meets rave culture

One of the collection’s strongest ideas was the meeting of Dior’s heritage with the language of nightlife. Sequined jeans and trousers, disco-ball boots and metallic party pieces suggested a wardrobe for a perpetual celebration, what could be called a party-boy uniform.

Historical garments were given a contemporary attitude through pajama details and distressed finishes, while tailoring appeared both polished and undone. The collection also seemed designed with a broader audience in mind, offering strong outerwear, knitwear and versatile separates that could move easily between seasons and different ways of dressing.

At the same time, the collection opened a wider conversation within Dior, sharing techniques and ideas with the women’s collections while continuing to build new house codes rooted in both formality and partying.

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The wave is the great equaliser. On coasts around the world, the same impulse draws people towards the tide, towards the monumental force of water and the rebalancing rhythm of the ride. Guided by surfing as a way of life that transcends culture and creed, the Louis Vuitton Men’s Spring-Summer 2027 Collection embraces the sea and the shore as places of universal belonging.

Water runs through the show as a symbol of life, opportunity and a connection to nature. As the moon, the maker of waves, appears in the Parisian evening sky, the collection rises from a great wave that speaks to the sense of equilibrium shared by the surfing community and the world it moves through.

The surfer and the dandy

Shaped by the coast and the ocean, the surfer’s dress codes are rooted in travel, performance and craft. Drawing a parallel between these values and those of the dandy that sits at the heart of the House, Men’s Creative Director Pharrell Williams reinforces his signature silhouette of unconventional elegance and easy sophistication.

The collection is infused with hand-spun textures, embellishments inspired by the sea and the bohemian spirit of surf culture. Through the savoir-faire of Louis Vuitton, heritage and durability become a technical expression of tailoring created for a globetrotting dandy suspended between the city and the surf.

Textures shaped by the sea

Technical wetsuits enter into dialogue with tailoring fabrics infused with performance. The archetypes and materials of the surfer’s everyday wardrobe, with their weathered, timeworn and repaired appearance, are transformed through the artisanal alchemy of Louis Vuitton.

Through Pharrell Williams’ continuing exploration of trompe l’oeil, familiar textures, shapes and wardrobe staples are elevated through craftsmanship to create optical illusions revealed by touch. Symbols of the sea are brought to life through painstaking handwork, while graphics inspired by surf culture, from acid colours to chequerboard motifs, also pay tribute to skateboarding, a lasting influence on the Men’s Creative Director.

A world of waves

Parked among the dunes of the show, a silver camper is reimagined through the fluid and future-facing design language of Pharrell Williams. Like a drop held within the natural landscape, the glass habitat places the surfer in direct contact with the elements that shape a nomadic life guided by waves.

A cinematic prelude stars surfers Mikey February and Julian Wilson, while guests in Paris are greeted by the roar of the great wave. The musical crash of falling water meets an epic soundtrack of new productions recorded in Pharrell Williams’ Louis Vuitton studio alongside the creation of the collection.

The show unfolds as a hyper-sensorial staging that is distinct to the Louis Vuitton Men’s universe: the dandy experience.

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For years, the beauty industry pushed the same message: fight ageing. Wrinkles were something to erase. Fine lines needed correcting. Every new cream, serum and treatment promised younger-looking skin, often with the suggestion that getting older was a problem waiting to be solved. That message is losing its grip.

Across TikTok, dermatology clinics and beauty retailers, women in their 30s and 40s are turning away from traditional anti-ageing skincare and embracing a new idea: skin longevity. Instead of obsessing over every line or patch of pigmentation, they’re paying more attention to how their skin behaves day to day. Is it hydrated? Comfortable? Less reactive? Does it recover well from stress, travel and lack of sleep?

The shift might sound subtle, but it marks a major change in how people think about skincare. The goal is no longer to look 25 forever. It’s to keep skin in good shape for as long as possible.

Why anti-ageing is falling out of favour

Part of the reason is simple exhaustion. Many women spent years following increasingly complicated routines packed with acids, retinoids, exfoliants and active ingredients. Social media encouraged the idea that more products meant better results. For some people, it worked. For many others, it left skin irritated, dry or constantly inflamed.

Dermatologists have spent the past few years warning that aggressive routines can do more harm than good. When the skin’s protective barrier is damaged, moisture escapes more easily and irritation becomes more common. Skin can end up looking worse despite all the effort invested in improving it.

That reality has encouraged many consumers to rethink what good skincare actually looks like. Instead of chasing dramatic changes, they’re focusing on habits that help keep skin calm, strong and healthy over time.

The rise of skin longevity

The idea behind skin longevity comes from the wider wellness world, where people are increasingly interested in staying healthier for longer rather than waiting for problems to appear. Applied to skincare, it means looking after the skin you have instead of constantly trying to reverse the clock.

Scientists have known for years that much of what we call skin ageing is linked to factors such as sun exposure, pollution, smoking, poor sleep and chronic inflammation. Genetics matter, but daily habits matter too. Protecting skin from damage and looking after it consistently often makes a bigger difference than any miracle product.

That’s why skin longevity focuses less on correction and more on maintenance. The thinking is straightforward: healthy skin tends to age better than stressed skin.

Tiktok helped create the trend

Ironically, the same platform that helped fuel skincare obsession is now helping to simplify it. Beauty creators are talking less about dramatic transformations and more about barrier care, hydration and sunscreen. Videos about repairing damaged skin often attract millions of views. Dermatologists on TikTok have also become some of the platform’s most trusted voices, encouraging followers to stop over-exfoliating and stop chasing every new ingredient trend.

Consumers appear to be listening. Instead of asking which product will erase a wrinkle overnight, more people are asking whether a product is worth using for the next five or ten years.

What women are doing instead

The biggest change is that routines are getting shorter. Many women are cutting back to a handful of products they know work: a gentle cleanser, a moisturiser, daily sunscreen and a few proven ingredients such as retinoids or vitamin C.

Products that help lock in moisture have become particularly popular. Ingredients such as ceramides, niacinamide and hyaluronic acid are now staples because they help skin stay comfortable and hydrated rather than promising instant transformation.

Sun protection remains the non-negotiable step. Ask almost any dermatologist what causes visible ageing, and ultraviolet exposure will be near the top of the list. No expensive serum can undo years of unprotected sun exposure. The difference is that these products are increasingly being used as part of a long-term plan rather than a quick fix.

A different relationship with ageing

Perhaps the most interesting part of the skin longevity movement is that it changes the conversation around ageing itself. Women in their 30s and 40s are not necessarily spending less money on skincare. They are simply becoming more selective about what they expect skincare to do.

The goal is no longer flawless skin. It’s skin that feels good, looks healthy and continues to function well through the natural changes that come with age. That may explain why skin longevity has resonated so strongly. It offers something the anti-ageing industry rarely did: a realistic target. Nobody can stop ageing. Most people know that. But keeping skin healthy for the decades ahead? That’s a goal many consumers are happy to invest in.

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For years, the modern beauty routine followed a familiar pattern. Hair was colored, straightened, curled, extended, smoothed, highlighted, glossed, and carefully styled into submission. The goal was not simply healthy hair. It was controlled hair.

Now, a growing number of women are doing something that would have seemed almost unthinkable a decade ago: they’re stopping.

No color appointments. No keratin treatments. No extensions. No daily heat styling. No constant battle against frizz, texture, volume, or gray hairs. Instead, they are letting their hair do something many have not allowed it to do in years. They are letting it be natural.

The movement has become known informally as “rewilding” hair, a term borrowed from environmental conservation. In nature, rewilding means allowing ecosystems to return to their original state with minimal human intervention. Applied to beauty, it describes the decision to step back from intensive hair maintenance and discover what lies underneath. For many women, the results have been surprising.

The hair they thought they had wasn’t their hair

One of the most common experiences among women who begin rewilding their hair is realizing they no longer know what their natural hair actually looks like.

Someone who has colored her hair for fifteen years may not remember its original shade. A woman who has relied on straightening irons since university may have forgotten she naturally has waves. Others discover that what they believed was frizz was actually texture, or that what they considered unruly volume was simply healthy density.

Years of treatments can create a version of hair that feels familiar but is, in some ways, artificial.

When those treatments stop, the transition period can be uncomfortable. Roots grow in. Texture changes. Previous damage becomes more visible. Hair may feel unpredictable.

But after several months, many women report something unexpected: their hair begins to look more alive.

Why hair often changes after months without treatments

Hair experts point out that many common beauty treatments, while generally safe when performed correctly, still place stress on the hair fiber.

Chemical coloring alters the structure of the hair. Heat styling repeatedly exposes it to temperatures far beyond what hair encounters naturally. Extensions can place tension on the scalp and hair follicles. Frequent chemical smoothing treatments may weaken strands over time.

None of this means these treatments are inherently harmful or should be avoided. Millions of women use them successfully.

However, removing multiple sources of stress at once can allow hair to retain more moisture, improve elasticity, and experience less breakage.

The effect is not immediate. Hair grows slowly, and damaged lengths do not magically repair themselves. But as healthier hair grows in, many women begin noticing stronger strands, fewer split ends, and improved texture.

The change often becomes most visible six to twelve months into the process.

The unexpected return of texture

For decades, beauty trends have encouraged women to modify their natural texture. Straight-haired women curled their hair. Curly-haired women straightened theirs. Wavy hair was often treated as something that needed correction rather than celebration. Rewilding challenges that idea. Instead of asking how hair can be changed, women are increasingly asking what happens if they stop changing it.

Some discover loose curls they never knew they had. Others find that their hair naturally dries into shapes and patterns that require less effort than their styling routines ever demanded.

Social media has amplified the trend, with women documenting months-long journeys from chemically treated hair to natural texture. The transformation is often less dramatic than a makeover and more fascinating because of it. The goal is not perfection. The goal is authenticity.

For some women, the biggest surprise is that other people notice the difference before they do. Friends comment that their hair looks healthier. Partners say it looks softer. What begins as an experiment in reducing maintenance gradually becomes a reassessment of what “good hair” actually means.

The real benefit isn’t just saving money

Hair maintenance can be expensive, but many women who embrace rewilding say the biggest change has little to do with their bank account. It is the mental space they get back.

No more scheduling life around salon appointments. No anxiety about visible roots before a vacation. No stress when humidity ruins hours of styling. No constant pressure to maintain a version of themselves that requires endless upkeep. What begins as a practical decision often becomes a psychological one.

Women frequently describe feeling liberated by the realization that their appearance no longer depends on a tightly managed maintenance schedule. For many, that freedom becomes one of the most rewarding parts of the experience.

The emotional shift behind the trend

At its core, rewilding hair is not really about hair. It is about identity. For years, beauty culture encouraged women to view natural features as problems to solve. Gray hair needed covering. Texture needed taming. Volume needed reducing. Flyaways needed controlling.

Many women now find themselves questioning those assumptions. What if every characteristic does not require correction? What if beauty is not something achieved through constant maintenance? What if healthy hair is more attractive than perfect hair?

These questions reflect a broader shift taking place across fashion and beauty. The polished, highly curated aesthetic that dominated social media for years is gradually making room for something softer, more individual, and more authentic. People increasingly value uniqueness over uniformity. Natural texture fits that mood perfectly.

The difficult middle stage

Of course, rewilding is rarely glamorous at first. There is usually a period where old treatments remain visible while new growth emerges. Hair can feel inconsistent. Color differences become obvious. Texture patterns may clash. Many women abandon the process during this stage.

Those who continue often describe it as an exercise in patience. Hair grows approximately one centimeter per month, meaning meaningful transformation takes time. In an era obsessed with instant results, rewilding requires accepting that some changes cannot be rushed. Ironically, that may be part of its appeal.

A different definition of beauty

The women embracing rewilding are not rejecting beauty. They are redefining it. They still care about how they look. They still use products. They still experiment with style. The difference is that the starting point has changed. Instead of asking how to transform their hair into something else, they are asking how to bring out the best version of what is already there.

For some, that means embracing silver strands. For others, it means rediscovering curls, waves, volume, or a natural color they have not seen in years. The result is rarely perfect. But many say it feels more like them. And perhaps that is why so many women who stop treating their hair for a year end up making a surprising discovery: the hair they spent years trying to improve may have been beautiful all along.

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For the Louis Vuitton Cruise 2027 collection, Nicolas Ghesquière forges a connection — between the distinct identities and realities of Paris and New York, and between the cities within that city: its dichotomies, its dualities.

New York has always been comprised of multiple identities, divergent cultures, and fused experiences. Never singular, it is an amalgamation — uptown and downtown, past and future — a place of alternate sensibilities and simultaneous attitudes. Beautiful contradiction, perfect differences. This is the luxury of paying homage.

A city as pop culture experience, New York in the twenty-first century has an inherent universality. A place of aspiration, it is both a destination and a point of cultural embarkation. There is, equally, a universality to Louis Vuitton — globally known, globally understood. Pop art, pop culture, and pop luxury: the notion of the popular as a powerful medium for the conveyance of messages to all.

The discovery within the Louis Vuitton archives of a 1930s leather suitcase, radically reworked as a literal canvas by the American contemporary artist Keith Haring, connects Louis Vuitton to pop art. This chance encounter reemerges as a fundamental inspiration, with a selection of Haring works featured across clothing pieces and accessories. In turn, these pieces again serve as canvases, honoring Haring’s distinct artistic language and legacy.

Travel between spaces, travel between eras. Here, a travel between identities — a voyage of discovery. Between the salons of the Frick — a charged and meaningful environment embedded in this metropolis — lies a vessel for exploring different times and alternate experiences. As the Frick celebrates French decorative arts through an American eye, diverse expressions of American style are framed here through French savoir-faire, in an ongoing conversation.

Workmanship can elevate actuality; reflections of real wardrobes are sublimated. Blue jeans, jersey, leather — a heritage of American style is retranslated here. Within an American wardrobe is the idea of American women, their character: dynamic, liberated, energetic. The depth of European cultural history and the breadth of the modern American experience — grand masters and pop art, old world and new — are celebrated concurrently.

Different connections, unexpected intersections. Within the clothes, different eras and identities of New York coexist, as they do in the fabric of the city itself. Fragments of pop culture — slot machines, automobile chassis, tooled leather — and echoes of the grandeur of the Gilded Age are recontextualized, embedded in clothes or recreated as accessories: ways to cherish their memories.

Color is vibrant, brilliant, and positive. Graffiti-like passementerie or sequin embroidery crafts unexpected laces. Modern figures move, like ghosts of the future, disrupting spaces reminiscent of the past. In the end, all may belong here.

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For years, the beauty industry sold women the idea that skincare should erase, correct, and conceal. Wrinkles were treated like emergencies. Redness, texture, and pigmentation became problems to “fix” as quickly as possible. But a new movement emerging across beauty and wellness is changing that conversation entirely.

Some brands, dermatologists, and trend forecasters are now using the term “cellness” to describe a longevity-focused approach to skincare that prioritizes how skin functions at a cellular level rather than how it simply appears on the surface. Instead of chasing instant cosmetic results, the focus is shifting toward supporting the biological processes that help skin remain strong, resilient, hydrated, and healthy over time.

The trend draws inspiration from the broader wellness world, where ideas around healthspan, biohacking, recovery, and preventative care have become increasingly mainstream. In beauty, that translates into routines designed to support skin barrier health, reduce chronic inflammation, protect against oxidative stress, and maintain the skin’s natural repair systems for the long term.

In many ways, cellness represents a cultural shift as much as a skincare one. Rather than framing aging as something women should fight, it reframes skincare as a form of maintenance, resilience, and overall wellbeing.

Why longevity has become beauty’s biggest obsession

The rise of longevity science has influenced nearly every corner of wellness, from nutrition and fitness to supplements and sleep optimization. Beauty was always going to follow.

Researchers studying aging have increasingly focused on how cells repair themselves, produce energy, and respond to environmental stressors such as UV damage, pollution, inflammation, and poor sleep. Concepts like mitochondrial health, oxidative stress, collagen decline, and cellular senescence – the biological changes associated with aging – are now entering mainstream skincare language.

That does not necessarily mean every product marketed with scientific buzzwords can meaningfully alter the aging process. Dermatologists caution that longevity skincare remains an evolving category, and many brands use clinical language more aggressively than the evidence currently supports. Still, the broader philosophy behind the movement is grounded in something legitimate: healthier skin usually comes from consistent protection and support, not aggressive correction.

Daily sunscreen, gentle cleansing, hydration, retinoids, antioxidant protection, quality sleep, stress management, and a healthy skin barrier continue to have the strongest long-term scientific support. What cellness adds to the conversation is the idea that skincare should work with the skin’s biology rather than constantly trying to override it.

The rise of “inside-out” beauty

One reason the cellness movement resonates so strongly is because it reflects how interconnected beauty and wellness have become. Increasingly, consumers understand that skin does not exist separately from the rest of the body.

Poor sleep, chronic stress, smoking, excess sun exposure, and inflammatory diets can all contribute to visible skin changes over time. On the other hand, consistent sleep, balanced nutrition, exercise, and stress reduction may support healthier-looking skin indirectly by reducing systemic inflammation and helping the body recover more efficiently.

This “inside-out” philosophy has fueled interest in supplements, antioxidant-rich foods, collagen support, red light therapy, and recovery-focused wellness routines. Ingredients linked to longevity research – such as NAD+ precursors, polyphenols, peptides, and mitochondrial-support compounds – are increasingly appearing in beauty marketing, even when definitive cosmetic evidence is still developing.

For many women, the appeal lies less in achieving perfection and more in creating sustainable habits that help skin stay calm, balanced, and resilient over time.

PDRN: the regenerative ingredient everyone is talking about

One of the buzziest ingredients associated with the cellness trend is PDRN, short for polydeoxyribonucleotide. Originally used in medical and wound-healing settings, PDRN is a regenerative ingredient often derived from salmon DNA fragments, though newer vegan alternatives made from plant sources are beginning to emerge.

In skincare, PDRN is promoted for its ability to support skin recovery and regeneration pathways. Researchers believe it may help encourage collagen production, improve hydration, reduce inflammation, and assist the skin’s natural healing response through activation of the A2A adenosine receptor pathway.

Clinical evidence is strongest in medical applications such as wound healing, diabetic ulcers, and post-procedure recovery. Early research on topical cosmetic use is promising, particularly for hydration, barrier repair, skin texture, and recovery after treatments like microneedling or lasers. However, large-scale studies specifically proving dramatic anti-aging effects in everyday skincare are still limited.

That nuance is important. PDRN may represent an exciting area of regenerative skincare, but experts generally agree it should be viewed as a supportive ingredient rather than a miracle solution.

Why Azelaic acid has quietly become a dermatologist favorite

While many trendy ingredients come and go, azelaic acid has earned something far more valuable in the beauty world: long-term trust from dermatologists.

Naturally derived from grains, azelaic acid is a multitasking ingredient known for its anti-inflammatory, antibacterial, antioxidant, and pigment-balancing properties. It has been widely used for acne and rosacea for years, but it is now gaining renewed attention thanks to the rise of minimalist skincare.

Unlike harsher active ingredients that can compromise the skin barrier, azelaic acid is often well tolerated even by sensitive skin types. It helps reduce redness, improve uneven pigmentation, unclog pores, and refine texture without causing the level of irritation commonly associated with aggressive exfoliants.

Its popularity also reflects a broader shift away from complicated routines. Women increasingly want products that can address multiple concerns at once without overwhelming the skin. In that sense, azelaic acid perfectly fits the cellness philosophy: less stress, more balance.

Skinimalism and the end of the 12-step routine

Not long ago, maximalist skincare routines dominated social media. Consumers layered acids, retinoids, masks, exfoliants, and serums in pursuit of flawless skin. But many dermatologists now believe overcomplicating routines may contribute to irritation, barrier disruption, and inconsistent results.

The rise of “skinimalism” reflects a growing desire for simplicity. Instead of chasing endless new products, minimalist skincare emphasizes consistency, barrier support, hydration, and a handful of evidence-based actives.

For most people, an effective routine still comes down to a few essentials: gentle cleansing, moisturization, daily broad-spectrum SPF, and one or two targeted treatments tailored to individual concerns. The goal is no longer to overwhelm the skin with activity, but to support its ability to function well on its own.

This simpler approach also makes skincare feel more sustainable emotionally and financially. Rather than turning beauty into a constant self-correction project, skinimalism encourages routines that are realistic enough to maintain long term.

The new era of makeup-skincare hybrids

Another major evolution connected to the cellness movement is the rise of hybrid beauty products that combine makeup with skincare benefits.

Tinted serums, skin tints, BB creams, and lightweight foundations increasingly include ingredients such as niacinamide, hyaluronic acid, peptides, ceramides, antioxidants, and SPF. These products reflect modern consumers’ desire for efficiency, especially as minimalist routines continue to grow in popularity.

The appeal is not simply convenience. Many women now want makeup that actively supports the skin barrier rather than covering the skin at the expense of its health. Lightweight formulas that hydrate, protect, and improve texture over time feel more aligned with the wellness-oriented direction beauty is moving toward.

This shift also mirrors changing beauty ideals. Instead of matte perfection and heavy coverage, the modern aesthetic increasingly prioritizes skin that looks healthy, rested, and naturally luminous.

The future of beauty may be less aggressive

Perhaps the most interesting thing about the cellness trend is that it signals a softer philosophy around aging and self-care.

For decades, beauty messaging often relied on urgency and insecurity, encouraging women to erase every visible sign of time. The new longevity-focused approach feels different. It centers maintenance over correction, prevention over panic, and long-term skin health over instant transformation.

That does not mean the science is fully settled. Many longevity-inspired ingredients still require more research, and consumers should remain cautious of exaggerated marketing claims wrapped in scientific language. But the broader movement toward supporting the skin barrier, reducing inflammation, protecting against environmental damage, and embracing sustainable routines is likely here to stay.

In the end, the most effective “biohack” for healthy skin may not be a futuristic ingredient at all. It may simply be consistency: sunscreen every day, enough sleep, less stress, and products that help the skin function at its best rather than fight against itself.

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