Stella McCartney Summer 2015 Ad Campaign

Stella McCartney Summer 2015 Ad Campaign
Stella McCartney Summer 2015 Ad Campaign

Stella McCartney unveils summer 2015 ad campaign images featuring model Natalia Vodianova photographed in Ibiza by Harley Weir. The new striking campaign depicts Natalia as the epitome Stella McCartney woman. In addition and in complement to the still images, a mood film features the Paul McCartney 1971 track Ram On. A frequent favourite of the designer, this is the 7th time Natalia appears in a Stella McCartney campaign, the last was in Summer 2013. Meanwhile this is the first time the designer is collaborating with the London based photographer Weir, who shot the campaign on film for a more natural photographic feel and look.

Stella McCartney comments:

“We wanted to capture the ease of summer, the realness and the warmth of the collection with Natalia and the use of real film. We created images that are playful and have a calming effect, the Stella woman shot amidst the salty spray of the sea and the airy breeze.”

Stella McCartney Summer 2015 Ad Campaign
Stella McCartney Summer 2015 Ad Campaign

The new campaign is inspired by the effortless spirit and fluid silhouette of the new collection. Styled by the designer herself with make-up by Gucci Westman and hair by Duffy, the uncomplicated and fresh imagery portrays Natalia in this season’s looks that embrace a strong feminine attitude against the sandy beach, turquoise water and dramatic sky of Ibiza. The new campaign highlights the iconic Falabella bag in quilted metallic silver faux leather in mini and micro size, as well as in the embroidered denim crossbody. The micro quilted metallic Falabella will be sold exclusively at Stella McCartney stores worldwide and online starting this March.

The campaign will run six images in single page and double page spreads. The campaign will break in the March issues of titles including Vogue, Harper’s Bazaar, W, Elle, V and Interview as well as other international titles in the UK, France, Italy, Spain, Russia, Japan, China and Middle East.