Willow Smith for CHANEL’s Fall-Winter 2016/17 eyewear campaign

CHANEL Eyewear FW 2016 17 ad campaign picture by Karl Lagerfeld
CHANEL Eyewear FW 2016 17 ad campaign picture by Karl Lagerfeld

Karl Lagerfeld has chosen Willow Smith as the face of his Fall-Winter 2016/17 eyewear campaign.
A multifaceted artist, writer-composer-singer and actress, Willow Smith is the embodiment of her generation’s spirit. Her youth and energy charmed Karl Lagerfeld who has invited her to join the family of CHANEL muses. With characteristic natural poise, the young trendsetter was instantly at ease in front of the designer’s camera. Willow Smith’s look and charisma are compelling in this black and white campaign with its minimal backdrop. Swathed in jewels from the Fall-Winter 2016/17 Ready-to-Wear collection, she breathes new energy into the world of CHANEL eyewear.

This campaign features optical designs and sunglasses that will be available in CHANEL boutiques and at authorised retailers from June 2016.