Versace debuts its advertising campaign for Fall/Winter 2015, with fresh attitude that is iconic Versace to the core.
The women’s campaign stars Karlie Kloss, Caroline Trentini and Lexi Boling, bringing together the strong and sophisticated side of Versace with the provocative and revolutionary.
Primary colours dominate, alongside the introduction of #GREEK, the new Versace motif. The letters of VERSACE playfully decorate clothing, as if remixed by a DJ.
The images were shot by Mert Alas and Marcus Piggott under the artistic direction of Donatella Versace, with the models on scaffolding to echo the FW15 catwalk backdrop.
“My new campaign is pure Versace, remixed and revolutionised. The power of colour, cut and the new #GREEK motif speak for themselves.” Donatella Versace
The menswear campaign focuses on the strength and attitude of the Versace man.
The models River Viiperi, Oliver Stummvoll and Alessio Pozzi wear pieces that show off the athletic Versace tailored silhouette.
The set is striking and simple, just a ladder and concrete wall, with all the attention on the luxury and energy of the clothing.
“The Versace man stands alone in his strength and stature. The new campaign is all about the tailoring that defines him, and the energy that pushes him forwards.” Donatella Versace