RICCARDO TISCI INTRODUCES THE GIVENCHY JEANS

Givenchy Spring Summer 2016 Advertising Campaign
Givenchy Spring Summer 2016 Advertising Campaign

Denim is ever more prominent in Riccardo Tisci’s collections for Givenchy and has been featured since 2006. For fall, it is presented as a head-to-toe look, still inspired by the 90s and by denim in American culture. Quite sexy in a feminine way (slim cut with star motifs on the thigh, studded jackets and shirts…), its workwear allure is nevertheless masculine (dungarees, destroyed/distressed texture, overdyed shirts …).

Promoting its denim expertise over the last decade, the House will accompany its seasonal campaign with a special “jeans” visual to underline the importance of its denim range.