Individual style is the theme of the Fall 2016 Michael Kors Collection advertising campaign, shot by Mario Testino. “This season, we’re throwing out the rulebook,” says Michael Kors. “From flirty feathers to textural tweeds, it’s all about individual style and clothes with personality.”
For Michael Kors Collection, Testino captured Freja Beha Erichsen in the backseat of a luxe vintage car. With everything from chain detailing, feathers and oversized fur on show, the images highlight the bold texture and statement-making detailing of Fall’s clothes and accessories. The campaign imagery stays true to the glamorous Michael Kors campaign aesthetic of recent seasons—a portrait of a woman having a private moment while traveling in the utmost luxury—with Erichsen’s inimitable look and personality bringing a fresh, modern mood.
The ads for MICHAEL Michael Kors celebrate the brand’s heritage with a return to New York City. Models Emmy Rappe, Romy Schonberger and Sven de Vries were captured by Testino in a helicopter above the Manhattan skyline, evoking the jet-setting glamour of the ‘70s and spotlighting the season’s sumptuous textures and glamorous silhouettes.
For Michael Kors Mens, Dutch model Wouter Peelen rounds out the season’s campaign imagery, disembarking from a private jet and spotlighting the line’s sophisticated yet sporty aesthetic. The global campaign will debut in July, with ads running in fall issues of Vogue, Vanity Fair, Harper’s Bazaar and France Le Figaro Paris Chic in the US and Europe. In total, the fall print advertising campaign will reach 34 countries across the Americas, Europe and Asia. The images will also appear in digital outlets, as well as social media platforms and traditional outdoor media placement.