We’re pleased to share with you Michael Kors’ latest international holiday campaign, which focuses on Lunar New Year. Launching on January 18, 2016, this year’s campaign will feature eight illustrations by Jeff Rogers, a Brooklyn-based designer and illustrator, alongside a carefully curated selection of MICHAEL Michael Kors product.
To capture the idea of travel that is very organic to both Lunar New Year and the Michael Kors brand, the campaign centers on a globetrotting primate celebrating the Year of the Monkey in cities around the world, including Seoul, Shanghai, Los Angeles, Sydney, New York, London, Paris and Vancouver. Each destination highlights a particular MICHAEL Michael Kors product that will help fans everywhere travel in style.
The brand has also created a special Monkey charm that will be available in select stores to help fans mark this special time of year.