For its latest advertising campaign, Louis Vuitton is traveling to Mexico.
As a follow-up to the Bob and Dolores Hope Estate by John Lautner and as a prelude to its imminent arrival at the Niteroi Museum of Contemporary Art by Oscar Niemeyer in Rio de Janeiro for the Cruise show, Louis Vuitton continues its architectural journey, setting its latest campaign at the Ranch designed by the celebrated Mexican architect Luis Barragan.
At the center of this space, photographer Patrick Demarchelier has captured the Louis Vuitton woman as embodied for the first time by the actress and new muse Léa Seydoux. She appears as a daring, self-confident heroine who is constantly on the move. She wears pieces from the Pre-Fall 2016 collection.
The Capucines and City Steamer handbags take pride of place in this Travel campaign. The Capucines, a discreetly elegant new signature bag, incarnates the Maison and its know-how. First created in 1901, the Steamer was the first supple bag, the ancestor of the modern handbag. Updated for today’s tastes, it becomes a true city bag.
The new Louis Vuitton advertising campaign starring Léa Seydoux will break in the June and July issues of magazines worldwide.