Louis Vuitton has again tapped actor and director Xavier Dolan as the image of its new advertising campaign for the spring-summer 2016 men’s wear collection.
Building on a début campaign that unveiled the Ombré line of leather accessories, Xavier Dolan returns as the embodiment of the Louis Vuitton man.
Shot by Alasdair McLellan, these photographs present the spring-summer 2016 collection designed by Kim Jones, the Men’s Artistic Director of the Maison. Like a veritable global travel log, this collection recounts a journey to several destinations through various cultural references.
Artisanal techniques from Southeast Asia, Thailand, Cambodia and Laos come to the fore on “souvenir jackets” with refined embroidery, shirts with exotic prints and sportswear-inspired jackets with wide tri-color bands.
Bags, shoes and accessories crafted in the iconic Epi and Taïga leathers offer the urban voyager new sobriety and sophistication.
Since breaking out as an actor and director at 20 years old with his first feature-length film J’ai tué ma mere, Xavier Dolan has become a central figure in the film industry. His fifth feature, Mommy (2014), won the Jury Prize at the Cannes Film Festival in 2014. In 2015, at age 26, he became the youngest member of the Festival’s jury, which was presided by the Cohen brothers. This year, Xavier Dolan will present his sixth film, Juste la fin du monde, an adaptation of the play by Jean-Luc Lagarce, with Léa Seydoux, Marion Cotillard, Vincent Cassel, Gaspard Ulliel and Nathalie Baye. In July 2016, he will begin filming his first English- language film, The Death and Life of John F. Donovan, with Jessica Chastain, Kit Harington, Kathy Bates and Susan Sarandon.
The new advertising campaign for spring-summer 2016 will break in February issues of magazines worldwide.