“I wanted the new campaign to illustrate the Jimmy Choo woman and man of today; they have a natural radiance and allure that comes from being confident and self-assured. For the women’s campaign, the imagery captures the modern woman – she’s confident with a laid-back approach to glamour that emanates from her self-assurance and unequivocal personal sense of style.” Sandra Choi, Creative Director.
JIMMY CHOO SPRING SUMMER 2016 ADVERTISING CAMPAIGN[/caption]
Bathed in Californian sunlight and blue skies, the SS16 campaign is upbeat and carefree reflecting the spirit of the collection. Shot in Los Angeles by photographer Cass Bird, the face of the women’s campaign is Nadja Bender whilst David Alexander Flinn fronts the men’s campaign.