Chloé Fall-Winter 2016 Campaign

Chloé  Fall-Winter 2016 Campaign
Chloé Fall-Winter 2016 Campaign

The Chloé campaign for Autumn-Winter 2016 unfolds in the travelling spirit of the Maison, capturing idyllic moments of intimacy and ‘winter sun’ somewhere in the hills of Puglia in southern Italy.

 

Captured against the unspoiled Mediterranean beauty of the region with its palette of pale stone strata and white-washed villages, the Chloé girls escape into the sun’s fading light, their gaze fixed on new horizons.

Celebrating a woman’s journey along the road less travelled, the Autumn-Winter 2016 season is inspired by the journals of French explorer Anne France Dautheville, who travelled the globe on her motorbike in the early 1970’s.

Chloé  Fall-Winter 2016 Campaign
Chloé Fall-Winter 2016 Campaign

Her carefree, independent attitude is captured in the motocross trousers and shearling outerwear that mingles with the fragility of iconic Chloé flou pieces.

“There is such a bold sense of duality in this collection – that natural toughness and fragility of women side by side.

We wanted to explore that through the campaign images with an ambiguous and cinematic atmosphere that allows each girl to emerge as a strong character.

Chloé  Fall-Winter 2016 Campaign
Chloé Fall-Winter 2016 Campaign

She is nonchalant, but also quite fearless – and very much alive!” – Chloé Creative Director Clare Waight Keller.