CHANEL SPRING-SUMMER 2015 EYEWEAR AD CAMPAIGN

Metal pilot sunglasses with chain outline and metal CC signature at temple tips
Metal pilot sunglasses with chain outline and metal CC signature at temple tips

Karl Lagerfeld has chosen Kristen Stewart to embody CHANEL’s new Spring-Summer 2015 eyewear ad campaign. Before his lens the actress is transformed into a charming photo-reporter, her gaze framed by the new optical eyewear and sunglasses of the House.

 

Cat-eye acetate glasses with nylon fiber temples inspired by BOY CHANEL lines and a CC signature[/caption]
Butterfly sunglasses in exclusive tweed effect acetate with metal CC signature on temples
Butterfly sunglasses in exclusive tweed effect acetate with metal CC signature on temples

By turns, the face of the Métiers d’art Paris-Dallas 2013/14 collection and then of the 11.12 handbag from latest campaign launched in March 2015, Kristen Stewart today reaffirms her ambassadress status at CHANEL as she embodies the Spring-Summer 2015 eyewear collection.

In a minimalist setting, against a grey backdrop void of any other décor, Kristen Stewart gives a subtly rock yet always elegant touch to the new CHANEL frames. Vintage camera in hand, she gazes at a scene known only to her.

Butterfly acetate sunglasses, temples encrusted with cabochons, pearls and strass. CC metal signature on temples
Butterfly acetate sunglasses, temples encrusted with cabochons, pearls and strass. CC metal signature on temples
Rectangular glasses made of exclusive acetate underlined by tone on tone or contrasted line. CC metal signature
Rectangular glasses made of exclusive acetate underlined by tone on tone or contrasted line. CC metal signature

Presented during the Spring-Summer 2015 Ready-to-Wear show, the sunglasses reinterpret the pilot frame of the 1970s: their newly stretched lines encircled with chains and their anti-UV tinted lenses graduating to transparency. Others draw inspiration from the jewellery so dear to Gabrielle Chanel and combine, on the temples of the cat eye frames, pearls and cabochons set in metal and rhinestone. XL butterfly forms play with 3D effects and a kaleidoscope of psychedelic tweed recreated in multi-coloured acetate.

Metal pilot sunglasses with chain outline and metal CC signature at temple tips
Metal pilot sunglasses with chain outline and metal CC signature at temple tips

The optical frames, sober and elegant, are streaked with fine stripes on a rounded rectangular masculine-feminine model or adorned with details borrowed from the BOY CHANEL bag, like the iconic lock on the temples of a pantos shape.

Modernity echoing authentic and timeless luxury…

Discover the campaign in April 2015.