Burberry has taken its Womenswear February 2016 collection to its 121 Regent Street flagship store, giving audiences the opportunity to view, pre-order and personalise pieces shown on the runway.
The latest collection – called “A Patchwork” – was revealed today at Burberry’s custom-built show venue in London’s Kensington Gardens, accompanied by a live performance by award-winning British musician Jake Bugg.
Over 1000 guests attended including Burberry campaign stars Naomi Campbell, Rosie Huntington-Whiteley, Suki Waterhouse, Bella Yentob, Amber Anderson and Josh Whitehouse, as well as Ellie Goulding, Na Ying, Tom Odell, Claire Maguire, Gary Powell, Lianne La Havas, Nicholas Hoult, Noomi Rapace, Clémence Poésy, Laura Haddock, Han Hyo Joo, Riley Keough, Alexa Chung, Erin O’Connor, Elisa Sednaoui, Jack Guinness, Tali Lennox, Lily Donaldson, Mario Testino, Jamal Edwards, Laura Bailey, Olivia Palermo, Storm Keating, Jemma Mornington, Donna Air, Harley Viera-Newton and Elena Perminova.
Models walking the show included Edie Campbell, Ruth Bell, May Bell, Hayett Belarbi McCarthy and Rebekka Eriksen.
Straight from the runway to London, Paris and Apple TV
Celebrating the announcement that, from September, Burberry’s runway collections will be available to buy immediately after the show online and in-store globally, the February 2016 collection is now on display at the 121 Regent Street store, and will subsequently move to the Burberry Rue du Faubourg Saint-Honoré store in Paris on 1 March.
Through an evolution of the Burberry app for Apple TV, from today, viewers can also explore the collection’s looks, designs and products in greater detail than ever before using their Apple Remote, following the live stream of the show. In another first for the brand, viewers are also able to request a call from a Burberry Customer Service Consultant to pre-order select pieces from the collection.
Select outerwear and bags from the collection can be purchased and personalised on Burberry.com until 7 March, for delivery ahead of their arrival in store, through the brand’s Runway Made to Order service.
The Soundtrack and Apple Music
The full show soundtrack will be available to purchase through the iTunes store and for streaming through the Burberry Apple Connect page on Apple Music. The soundtrack performed live by Jake Bugg features his latest single ‘On My One’, performed live for the first time, along with ‘Country Song’, ‘Someone Told Me’, ‘A Song About Love’ and ‘Me and You’.
An exclusive interview with Jake Bugg will also be available to view as part of the show experience on the Burberry app for Apple TV.
THE FEBRUARY 2016 COLLECTION – “A PATCHWORK”
The womenswear collection features a mix of patterns and textures influenced by British artists, musicians and history.
Accessories: Introducing the latest additions to Burberry’s accessories collection, The Patchwork and The Buckle Boot.
The Patchwork: A collection of bags inspired by the belt buckle from the brand’s iconic trench coat. Each one-of-a-kind bag is individually designed and named. With a variety of colours, textures, fabrics and embellishments, each bag features a polished buckle and can be worn as a shoulder or crossbody, or carried as a clutch. Customers can select an exclusive bag design, which can be personalised with up to three initials as part of Burberry’s Runway Made to Order service.
The Buckle Boot: Inspired by the distinctive patchwork details present throughout the collection and by the classic wellington boot, the structured ankle boot comes in snakeskin and rubberised leather with a raised heel and accentuated tread.
Textures and fabrics: Glossy python, metallic floral and geometric jacquards, double-construction cashmere, python-trim shearling, brushed wool mohair checks, military Melton, hand-sewn sequin florals, framed lightweight lamé, printed python georgette, handworked fil coupé silk, glossy technical down shell, silkscreen floral lamé
Colours: Parade red, sapphire blue, military green, black, mustard, powder blue, metallic teal, white, gunmetal, regimental navy
Silhouettes: Cashmere military coats, aviators, duffle coats, field jackets, furtrimmed puffers, regimental jackets, trench coats, cape coats, cape jackets, patchwork skirted dresses, pleated dresses, panelled T-shirt dresses, flared officer trousers, cropped military trousers
Techniques: Double-faced fabrics, intricate embroidery, leather buffing with stone for a high-shine finish, handmade appliqué, artisanal fil coupé, regimental piping, bugle bead embroidery, patchworked panelling
Make-up: Wendy Rowe – previewing new additions to Burberry make-up inspired by the runway collection and influenced by the graphic sequin embroidery and electric colour palette seen at the show
Hair: Sam McKnight