Burberry celebrates Lunar New Year with a dedicated collection of iconic products

Burberry 2015 Lunar New Year campaign
Burberry 2015 Lunar New Year campaign

Burberry celebrates Lunar New Year with a dedicated collection of iconic products inspired by this key moment in the festive calendar.

BURBERRY LUNAR NEW YEAR GIFTS
The Burberry Lunar New Year gift collection has been curated to feature the Heritage trench coat and cashmere scarves embroidered with the Chinese symbol for good fortune. New interpretations of the Burberry Bloomsbury and Orchard bags for women and the Newburg bag for men are also available.

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MONOGRAMMING Customers can continue to personalise Heritage cashmere scarves, colour block ponchos, and the new My Burberry fragrance for women with up to three initials, to create bespoke gifts for their loved ones.

All Burberry gifts are presented in beautiful gold packaging, with hand-tied ribbon bows, especially for Lunar New Year, with dedicated gold Burberry envelopes available in select stores worldwide.

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Online customers can explore the Lunar New Year collection of gifts by gender, theme and size, through tailored pages, curated individually by the brand.

A Collect-in-Store service also allows customers to shop online at Burberry.com globally and collect the order at a Burberry store of their choice, as early as the next day.

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SCARVES
The Heritage Cashmere Scarf
Introduced in a limited edition for Lunar New Year 2015, the Scottish-woven heritage cashmere scarf in camel, stone and charcoal, is embroidered with the Chinese symbol for good fortune.

Lightweight scarves
Lightweight Scottish-woven cashmere scarves in rich red and nude tones.

MONOGRAMMING
Launched in November 2014, Burberry monogramming is also available for Lunar New Year gifts. The iconic Heritage cashmere scarves, colour block ponchos, and the new My Burberry fragrance for women can be personalised with up to three initials to create bespoke gifts for loved ones.

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THE TRENCH COAT
The Heritage Trench Coat
Originally created to protect officers from wind and rain, the Burberry trench coat has evolved over 100 years to represent timeless British style and design innovation. The Burberry trench coat is available in honey, stone and black, and different fits – The Sandringham, Kensington and Westminster for men and women, the Wiltshire for men; and the Sandringham for children.

BAGS
The Bloomsbury
One of the Burberry signature bag shapes, The Bloomsbury was first seen on the Burberry Prorsum Autumn/Winter Womenswear 2014 runway. For Lunar New Year the structured tote is interpreted in vivid shades, and with pocket details.

The Orchard
A signature Burberry design in new materials and colours including reds, pinks and white.

The Newburg Bag
A crossbody briefcase for men with a detachable shoulder strap, available in new materials and a sartorial colour palette.

WATCHES
The Britain
Designed in England and made in Switzerland, The Britain watch is a celebration of innovation and craftsmanship.

SMALL GIFTS
Key-Charms
Celebrating the brand’s British heritage and seasonal motifs, key charms feature London pop icons, horn-look details and hand-tied knots.

Small Leather Goods
The collection includes wallets and digital cases in embossed check signature grain leather and horn prints.

Ties
Italian and British-woven ties feature sartorial check and solid colour designs in textured silk and wool.

BEAUTY
My Burberry
The new fragrance for women. Inspired by the iconic Burberry trench coat, the scent captures the essence of a London garden after the rain.

Make-up
The Burberry festive make-up collection, Winter Glow, including festive hues for lips and nails, is inspired by the crisp air and soft light of winter.

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